Our Founders

We set off to deploy financial technologies into the conventional gold souk, to bring it into the digital age, disrupting and transforming the lucrative Middle Eastern gold bullion market.



Rafy Kourouian

Co-Founder, Chief Executive Officer

Rafy Kourouian is a typical Leo who thinks of the world as his liberally ruled private jungle.
He comes from a family of gold dealers, goldsmiths, and money lenders whose commercial activities trace back to the Ottoman empire.
After a stint at his father’s gold business in Alexandria, Egypt, Rafy spent the first 15 years of his career in information provision for Middle East capital markets. This lead to a move to traditional investment advisory and then to new technologies, including renewable energy and financial technologies. Goldady represents a move “back to future”.


Chris Ioannou

Co-Founder, Chief Operating Officer

Chris is a problem solver, and fancies himself a deep thinker and has seen the golden light of FinTech calling after learning his lessons as a finance professional with experience spanning product development, credit risk modeling, IT implementation, business analysis, and project & team management.
The most frequently worn hats of late include product definition, business analysis, use case delivery for functional specs and user journeys, as well as business case development and investor relations material Give him coffee and he is at his best.


A.J. Mekky

Co-Founder, Chief Design Officer

A.J. has managed to find the sweet spot between being good-natured and results-oriented. When not wandering the bridges of New York as a hobbyist photographer, he keeps himself out of trouble as a motivated and award-winning strategist, designer, and creative director with experience spearheading sizeable programs for large fortune 500 global organizations and top consulting firms.
AJ possesses a unique blend of design, marketing, team leadership, and information technology skills, particularly focused in the areas of brand experience design, UI/UX design, creative design, and graphic design.